Runway models land in Adobe Premiere Pro and After Effects as CEO addresses 'too real' video debate

umpherj · x · 2026-09-10

Runway announced its models are now integrated into Adobe: users can generate, edit and upscale footage directly inside Premiere Pro and After Effects timelines without switching tools.

Runway CEO Cristóbal Valenzuela amplified the news by noting many viewers mistook the actors in a generated video for real people, arguing that live-action and generated footage are "all just pixels in service of story" — and that now is the best time to bring Runway into professional workflows.

Related event: Runway Brings Its AI Models Directly Into Premiere Pro and After Effects(4 posts)→

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