Apple's move to watermark real photos, not AI content, called a significant shift

DanGrover · x · 2026-09-10

Dan Grover endorsed a take as "actually pretty significant": Apple's reference photo feature, which watermarks real photos, may be one of the most consequential things Apple ships.

The argument: watermarking AI-generated content is a futile endeavor since synthetic media is effectively unlimited; the smarter strategy is to watermark authentic, real-world content instead — proving what's real rather than what's fake.

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