Higgsfield reportedly spent $170K buying nearly every ad spot on an influencer's body
gaganghotra_ · x · 2026-09-10
Per @shirishh, AI video company Higgsfield dropped roughly $170K to buy almost every single ad spot on influencer Marc's body, turning a human into ad inventory. The stunt went viral and highlights how aggressively AI startups are experimenting with creator-based advertising.
Related event: Marc Lou Auctions His Skin as Ad Space; Higgsfield Buys In Big(8 posts)→
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