Meta seizes @muse Instagram handle from famous band Muse for new AI product
WhatTheLJW · x · 2026-09-10
Meta has taken over the @muse Instagram handle for its new AI product, forcing the world-famous band Muse to switch to @museband, drawing backlash online. One replier joked that Elon now has an opportunity to do something funny here.
It's another example of a big platform leveraging its position to reallocate coveted handles—here as a side effect of Meta's AI product naming strategy.
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