Meta seizes @muse Instagram handle from famous band Muse for new AI product
WhatTheLJW · x · 2026-09-10
Meta has taken over the @muse Instagram handle for its new AI product, forcing the world-famous band Muse to switch to @museband, drawing backlash online. One replier joked that Elon now has an opportunity to do something funny here.
It's another example of a big platform leveraging its position to reallocate coveted handles—here as a side effect of Meta's AI product naming strategy.
More from Companies & People
- AIE Code Summit 2026 opens applications: 800 seats, keynotes streamed free — trq212 · 2026-10-27
- After Microsoft's 60K layoffs, pundit predicts 50-60% headcount cuts at big companies — krishnan · 2026-10-27
- 'Explain how AI isn't impacting productivity': 27% workforce cut sparks debate — alvelda · 2026-10-27
- Together AI sits down with Meta to explain Muse Spark Open — togethercompute · 2026-10-27
- Anthropic's S-1 unusually discusses AI sentience and moral status risks — birchlse · 2026-10-27
- Resy goes scorched earth on agent-based bookings; big agent platforms may force the issue — kevinakwok · 2026-10-27