Lightfield raises $47M Series A led by a16z to rebuild CRM as a world model for agents
socialwithaayan · x · 2026-09-10
Startup Lightfield announced a $47M Series A led by a16z to reimagine CRM as a "world model of a business." - Founder Keith Peiris argues Salesforce was built 20+ years ago for humans updating records; layering agentic processes on top yields low-quality output due to incomplete, unstructured data - Lightfield updates records from every interaction, forming a trustworthy model for humans and agents - 5,000+ companies signed up since launching last November, with mature orgs ripping out legacy CRM, including one migration of 10,000 contacts and 2,600 opportunities - Core CRM is free with no seat charges; you pay only for agent work
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