Comp AI founder sells ad space on his body; rival CEO pays $8,000 for a chest slot

marclou · x · 2026-09-09

In a stunt-cum-drama between AI startup founders, Comp AI's @marclou opened up ad slots on his quads and calves starting at $1,000. Lewis Carhart went big instead, buying the most expensive $8,000 slot and choosing his right chest to outbid @romanbuildsaas — "It's not business, it's just personal."

Comp AI itself sells AI-powered compliance automation (SOC 2, ISO 27001, HIPAA, GDPR) with 580+ integrations and 1,000+ claimed customers. The body-ad auction is a memorable piece of low-budget startup marketing.

Related event: Marc Lou Auctions Tattoo Ad Spots on His Body, Higgsfield Wins at $15K(6 posts)→

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