Reddit's 86% collapse in ChatGPT citations may be a data artifact, not a trend
tibo_maker · x · 2026-09-09
- Promptwatch data shows Reddit's share of ChatGPT citations dropped from 3.83% to 0.52%, sparking panic after it was the most-cited domain in April.
- The author argues the conclusion is premature: Ahrefs' analysis of 145M US Google results shows Reddit still appears in 84% of cases when the "discussions and forums" block shows up.
- The industry has no consistent baseline: around the same period, Ahrefs measured 16.7% and Semrush once put it near 60% — yet everyone rebuilt strategies off one tracker's number.
- Advice: Reddit marketing was always slow (months of being useful before mentioning your product), so keep doing that.
More from Venture
- Anthropic Employees Warn AI Could Kill All Humans as Firm Eyes $2.5T IPO — scaling01 · 2026-09-09
- Broadcom CEO claims open-weight models burn $100B compute for $30B revenue — zephyr_z9 · 2026-09-09
- Palantir Names Nebius Its Preferred Sovereign AI Infrastructure Partner — pdamodaran · 2026-09-09
- Polymarket opens book on AI labs solving Millennium Prize Problems, 69% odds by 2027 — Polymarket · 2026-09-09
- Bot Mesh launches: a social network where agents verify with keys, sign posts, and pay each other in USDC — Daniel_Farinax · 2026-09-09
- AI-built side project sold 3 weeks after launch, doing $1.3K/mo — marclou · 2026-09-09