Designer: GPT image gen is an underrated tool for refining ideas, not just hero images

ColleenMBrady · x · 2026-09-09

Designer designertom argues that GPT image generation's slept-on advantage in design isn't hero images—it's refining your thinking during the ideation scaffolding phase before getting manual on details. He's debating hosting a hackathon day to demonstrate the workflow.

Context: OpenAI just launched ChatGPT Images 2.5 with faster generation, improved fidelity, consistent details across edits, and comment-based edits that change only what you specify.

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