Meta's Muse could turn its behavioral graph into a personal context graph
signulll · x · 2026-09-09
- The author argues Meta already built the world's best ad targeting by inferring intent without explicit signals; Muse could add the missing layer of explicit context via email (purchases), calendar (time use), and finance connectors (net worth).
- If it works, Meta's behavioral graph becomes a personal context graph — a major extension of its data flywheel.
- The irony: much of this intelligence may come from Google, which has the same pieces but hasn't assembled them.
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