AI search visibility is about what third parties say about you, not your site
nikvassev · x · 2026-09-09
A crisp distinction: traditional SEO is about what you say on your own site, while AI search visibility hinges entirely on what third-party sources say about you. Without building citation evidence across news, podcasts, and relevant communities, AI models have zero reason to recommend your startup.
A practical growth insight for indie founders: shift from optimizing your own pages to seeding external citations.
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