Growth Is a Search Problem: A Veteran Reframes What Growth Teams Actually Do
morganb · x · 2026-09-09
The author argues that growth is fundamentally a search problem: every growth team starts with a product, a metric objective (users, revenue, retention), and the knowledge that current tactics won't hit the goal.
- Like starting in a dark Zelda dungeon, you can move but can't know in advance which direction works
- This initial uncertainty is precisely what gave rise to growth as a craft
- The article goes on to lay out a search-based methodology for growth work
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