Mastercard's AI Chief: AI Chat Already Drives 15-20% of Retail Referral Traffic
AnneliesGamble · x · 2026-09-08
A conversation with Greg Ulrich, Mastercard's Chief AI and Data Officer, on scaling agentic commerce: per Deloitte, 15-20% of retailer referral traffic already comes from AI chat interfaces, and agents will soon spend money at scale — but only if agent actions become identifiable and accountable. Payment networks, which solved trust and accountability at global scale, are a preview of the infrastructure agentic commerce needs.
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