W3C × GS1 Zurich meeting pushes two-layer trust framework for agentic commerce

melnykowycz · x · 2026-09-08

Origin Trail hosted a packed W3C × GS1 meeting in Zurich with P&G, Google, OpenAI, Huawei, Shopify and standards bodies attending. Brana Rakic argued agentic commerce needs two layers of trust: product data that agents can verify, and agents that can prove who they are — laying groundwork for standards in AI-driven commerce.

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