Google's Mueller: AI spam triggers algorithmic penalties that take significant effort to recover
5le · x · 2026-09-08
John Mueller noted that AI-generated spam factories will hurt a site's reputation in Google's systems — an algorithmic penalty whose recovery will "take significant time and effort." The author argues this is about to boost demand for experienced SEO consultants who can build and fix sites, as opposed to self-minted GEO experts.
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