Early user review of Meta's secret AI assistant Project Hatch: fewer approvals, texting-like UX

Vjeux · x · 2026-09-07

One of the first 100 users of Meta's Project Hatch — the company's answer to AI assistants like Town, OpenClaw, and agents from Anthropic and OpenAI — shared early impressions, citing access as a former Meta employee.
The interface feels more like texting than any other AI assistant: lighter than Town and friendly to non-technical users, consistent with Meta's consumer go-to-market.
Its standout trait is executing surprisingly powerful actions with far fewer approval steps than competitors, avoiding the "I might as well have done it myself" friction that plagues other AI agents.

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