The car industry A/B tested selling the same car with and without CarPlay
gumby · hn · 2026-09-07
A blogger examined the auto industry's A/B test of selling the identical car with and without CarPlay, with unsurprising results: buyers clearly prefer CarPlay. The HN thread digs into why automakers still push proprietary infotainment, subscription revenue motives, and how much CarPlay/Android Auto actually weighs in purchase decisions.
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