IBM's multi-decade Eames partnership produced a 90ft puppet theater explaining data processing

sarahdrinkwater · x · 2026-09-06

The author muses that IBM, despite decades-long creative partnerships with the best in the game, has little swag or lore to show for it.

Her favorite find: the 1964 World's Fair pavilion by the Eameses and Eero Saarinen, where "The Information Machine" was a 90-foot-tall theater using puppets to explain data processing, plus the Eameses' cosmic zoom film Powers of Ten made for IBM.

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