PhD student builds viral AI-made squishy meme game in hours as Bilibili contest shows 80% solo creators
机器之心 · wechat · 2026-09-06
A materials science PhD student known as "Zha Ke Ji" used AI to build "Meme Mash," a 3D soft-body squish game, in just a few hours with Codex writing code and AI generating 3D models — though cross-device physics bugs took 1-2 weeks to polish, and total AI subscription costs were about 1,000 RMB. He won multiple awards at Bilibili's BIP AI creation contest.
The piece highlights the BIP ecosystem: 80%+ of participants are solo teams, 64% lack professional dev backgrounds, 60% iterated on user feedback, and four works surpassed one million users. Bilibili's video-to-toy pipeline collapses distribution: viewers click straight into playable demos, and comment sections double as testing and viral distribution. With 190M+ monthly AI content viewers, Bilibili is positioning itself as an "AI creation incubator."
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