'Lab' is marketing: how AI labs spin security failures into positive narratives

BecauseCulture · x · 2026-09-06

vboykis notes AI labs have cleanly spun basic security incompetence into positive marketing. BecauseCulture responds that "lab" is itself a narrative device — echoing crypto's use of "foundation" and "protocol" — arguing language is soft power.

Related event: AI Labs Accused of Spinning Safety Failures Into Marketing(3 posts)→

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