Ahrefs AI tools overhaul: from visibility dashboard to cited AI answers

aineemaniee · reddit · 2026-09-05

A Reddit user notes that Ahrefs' AI tooling has evolved well beyond a dashboard with a single visibility score. The new workflow starts from an overview and drills down into specific AI responses and the actual cited pages — now the tool's core selling point.

The author reflects on how much a tool initially dismissed by many has changed within a year, and asks whether others have noticed the performance shift. For marketers tracking brand visibility in AI search (AEO), the move from scoring to auditing individual AI citations is worth following.

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