Veteran SEO practitioner refuses to sell a course again, says AI agents zeroed the barrier
iannuttall · x · 2026-09-05
Programmatic SEO practitioner Ian Nuttall says he will never sell an SEO course again, even though it could be lucrative — teaching his hands-on workflow to non-tech people was too hard before AI.
Now that barrier is gone: anyone can feed a video transcript or article to an AI agent and replicate his approach. Instead of selling a course, he plans to share everything for free and earn through SEO and software aimed at customers outside the tech bubble.
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