Reels feed is now ~50% AI-generated video, most of it creative and from China

xiaosun86 · x · 2026-09-05

A user on X observes that roughly half of the Reels in his Instagram feed are now AI-generated videos, largely from Chinese creators. He argues the content is genuinely creative rather than slop, and notes the US hasn't developed a comparable market yet — either lagging or diverging in style.

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