Rebutting Lessin: enterprise AI is servicizing products — we're getting digital teammates
arieljalali · x · 2026-09-05
Responding to Sam Lessin's 'sell to executives or sell to LLMs' thesis, arieljalali offers a different frame: SaaS was about productizing services, while enterprise AI is about servicizing products — delivering digital teammates instead of tools, some fractional, some swarming. Buying isn't as easy as a credit-card subscription, but 'humans are very much in the machine': people shift from buyers to executors embedded in the delivery process.
Related event: Debate: will enterprise software sell to execs, LLMs, or digital coworkers(3 posts)→
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