Ex-Apple design lead: most people see only 1% of AI's creative potential — 8 techniques to unlock it
keunwoochoi · x · 2026-09-04
Anshu Choudhary, who led design and engineering teams at Apple for 12 years, argues most people see only 1% of AI's creative potential: LLMs are trained as next-token predictors, biasing them toward the most predictable output — the opposite of great design, which bends rules and surprises.
He shares 8 techniques for breaking out of that predictability, including random entropy injection inspired by Brian Eno's Oblique Strategies. Lenny Rachitsky says the piece changed his view that AI was 'terrible at design.'
Related event: Ex-Apple engineer shares prompting tricks to unlock AI creativity(3 posts)→
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