Adobe acquires Rilo, the Indian marketing intelligence startup once valued at $10M
emmanuelvivier · x · 2026-09-04
- TechCrunch confirms Adobe acquired Indian marketing intelligence startup Rilo via licensing and team acquisition, terms undisclosed; Adobe's second India deal after Rephrase.ai in 2023.
- Founded in 2025 by IIT batchmates Georgi Boby and Dhruv Jaglan, Rilo raised $1M from Peak XV, DeVC and Day Zero Ventures at a $10M valuation; investors get an exit, with the six-person team and some IP joining Adobe.
- Rilo automates marketing workflows: AI-driven campaign creation, deployment and tracking, action items from meetings/calls, and brand visibility on ChatGPT, Gemini and Claude — bolstering Adobe's enterprise offerings.
Related event: Adobe Acquires Indian Marketing Intelligence Startup Rilo(2 posts)→
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