SEOs debate AI Mode metrics: citations matter less than landing in the shopping grid
G0alRival · x · 2026-09-04
In an SEO practitioner thread, @G0alRival argues that counting citations of e-commerce product pages in AI Mode/Gemini answers is the wrong metric — what matters is appearing inside the answer's shopping grid (fed via Google's Shopping Graph and Merchant Center) or direct anchor links that open the listing grid. @gaganghotra notes the metric persists because executives care even without conversion traceability, and contrasts the plain-spoken AU/UK SEO scene with terminology-happy US SEOs.
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