HubSpot's Original Builders Launch Nex, an AI That Runs Your CRM Workflows
JaynitMakwana · x · 2026-09-04
The people behind HubSpot CRM have launched Nex, positioned against existing 'fancy autocomplete' AI sales tools.
- Current tools still leave humans doing the work one click at a time (research a lead, draft an email, clean a record);
- Nex claims to read how your team actually operates, build agents around those workflows, and run them end-to-end;
- Notable as a 'plumber fixing its own pipes' move from the original CRM team.
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