Indie pricing math: 100 users at $100/mo beats 2,000 at $5/mo in the vibe-coding era
jonathan_wilke · x · 2026-09-04
Countering the popular "2,000 users × $5/mo = $10K MRR" advice, jonathanwilke argues that a product only worth $5/month is probably something users can vibe-code themselves, making 2,000 payers hard to find. Solve a hard problem they can't vibe-code, charge $100+/mo, and just 100 customers gets you to $10K MRR. Core takeaway: pick hard problems, not low-price volume plays, in the AI era.
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