How this founder hit a 71% free trial conversion rate on 1,500+ transactions
eptwts · x · 2026-09-03
The author shares how they achieved a 71% free trial conversion rate on over 1,500 transactions (top 1%): cut trials from 14/7 days to a card-required 3-day trial. The logic: customers already want to buy, and longer trials add decision fatigue at expiry. If your product can't sell itself in 1-2 days, fix the offer instead of extending the trial. Cites Canva's 30-day trial as likely losing revenue.
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