Dev's Claude Code sales plugin sent 1,097 emails in 85 days: 0 paid

No_Job_9995 · reddit · 2026-09-03

An indie dev built LeadAce, a sales agent running as a Claude Code plugin, and pointed it at his own product for 85 days as a ground-truth test of going zero-to-one.

Architecture: Cloudflare Workers + Supabase behind an MCP server. A nightly /daily-cycle skill runs four phases (check replies → evaluate → send → build list), each as a subagent returning three lines to the main context so a 50-email cycle completes. Deterministic checks live server-side: placeholders or links in the body get a 422 and the agent rewrites. Each run ends with an uneditable journal entry, anonymized by a second model before publishing.

Results: 1,097 emails, 11 human replies (1 positive), 9 signups, 0 paid. Reply rate was no better than ordinary cold email; most replies say stop.

Lessons: A single loop can't change its own strategy — it kept executing the same plan despite bad results, and even with an added periodic meta review it still needs the human. Next time he'd design the MCP tool boundaries first.

Original post →

More from coding & agent

coding & agent channel →