Google AI Overviews now swaps anchor links for free product carousels, hurting SEO

gaganghotra_ · x · 2026-09-03

Since last Saturday, Google appears to have changed AI Mode/Overviews so anchor links that used to point to collection pages now open a free-listing product carousel on top of the answer itself — a notable traffic shift for SEO and e-commerce sites.

Related event: Google Quietly Reworks AI Overviews Anchor Links, Diverting Traffic from Collections Pages and Local Sites(2 posts)→

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