As OpenAI Sells ChatGPT Ads, 5-Year-Old 'AI Loyalty' Paper Gains New Relevance

HarrySurden · x · 2026-09-03

Harry Surden notes that "AI Loyalty," a paper he co-authored five years ago with Anthony Aguirre, Peter Reiner, and Gaia Dempsey, has become more relevant now that OpenAI is selling ads on the free ChatGPT tier. The paper argues that AI Loyalty should be an explicit principle prioritizing user interests over advertisers or the platform itself.

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