A 65-year-old accounting firm's journey from 30-pound 'lunch box' PCs to AI platform Current

johncoogan · x · 2026-09-02

Thrive Holdings' new 'Pioneers' series opens with RRBB, a 65-year-old New Jersey accounting firm that once shared four 30-pound 'lunch box' computers among 30 staff. In 2024 it became the first firm to join Thrive's accounting platform Current. The framing: technology never replaced practitioners—they kept learning what the computer couldn't do alone—a lens for how AI will reshape professional services.

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