Apple art director shares early sketches of 'Lil' Finder Guy' mascot, then deletes post
yungcontent · x · 2026-09-02
Apple art director Sofia Coelho shared (now-deleted) early sketches and models of 'Lil' Finder Guy,' the Finder mascot born March 4th and charmingly named by the internet, standing exactly one apple tall. The takedown of the post has drawn attention.
- Mascot created by Apple's design team, nickname coined organically online
- Post shared early sketches and 3D models before being removed
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