Bill Simmons under fire for using ChatGPT to simulate late critic Roger Ebert's opinions

nordicinst · x · 2026-09-02

The New York Times reports that Bill Simmons, founder of The Ringer, is taking flak for using ChatGPT (which he sometimes mispronounces "ChatGBT") on his movie podcast "The Rewatchables" to approximate the opinions of the late film critic Roger Ebert, who died in 2013. Film buffs called it disrespectful; others noted the irony of a columnist using technology to misappropriate another writer's work.

His frequent co-host Sean Fennessey inflamed the controversy on Sunday by publicly criticizing the AI use alongside colleague Amanda Dobbins — all three work at The Ringer. Notably, ads from OpenAI have run on the show this year.

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