GoPro sale confirms Shenzhen's dominance in hardware
alexmacgregor__ · x · 2026-09-02
Commentary suggests GoPro's potential sale confirms that hardware companies outside Shenzhen struggle to survive. As a market pioneer, GoPro was outpaced by Chinese upstarts DJI and Insta360, who innovated faster with better sensors, stabilization, and features. GoPro's revenue has halved since 2015, with a 20% staff cut.
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