Cluely-style stunts thrive as independent tech media collapses, poster argues

ctjlewis · x · 2026-09-02

A thread on Cluely's marketing antics argues the tech news ecosystem has structurally changed: outlets like TechCrunch used to drive industry attention, but that mechanism is gone, so people now manufacture their own hype. Cluely is described as partly a product of this attention vacuum. The poster adds that nearly all tech media is now effectively owned by companies or VCs, with no independent self-criticism to keep things in check—letting the stunts spiral out of control.

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