Paid placements on publisher subfolders will get hit; normal news URLs still worth paying for

gaganghotra_ · x · 2026-09-02

An SEO practitioner warns that paid digital PR content living on a subfolder or subdomain of a big publisher will likely get hit by search engines eventually, so brands shouldn't spend $10K on such pages. But if the page sits at a normal news URL structure, paying for placement is still worth considering.

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