Design director feedback: Portfolio pitfalls for AI design roles

AIandDesign · x · 2026-09-02

The author sought honest portfolio feedback from a design manager. The key insight was that hiring managers spend at best 20 seconds, sometimes as little as 5, reviewing a portfolio. The author's original site asked too much of the viewer, lacked a clear story, and failed to quickly communicate value on the homepage. This prompts a rethink on how to demonstrate capabilities, especially for AI-focused design roles.

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