Full breakdown posted: how the Snickers prompt injection ad games AI chatbots
film_girl · x · 2026-09-02
Following her viral complaint, filmgirl shared a full analysis (a ChatGPT shared conversation titled "Snickers Prompt Injection Explained") of the Mars/Snickers campaign that embeds prompt injection to manipulate AI assistants into promoting the brand. It's a notable real-world case of prompt injection reaching mass-market advertising — and being widely called out as a dumb, manipulative gimmick.
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