Amplitude Launches Wave: An Agent That Self-Improves Products

TansuYegen · x · 2026-09-01

Amplitude has launched Wave, an agent designed to create 'self-improving products.' Unlike traditional cycles that rely on humans to notice and fix issues, Wave observes real user behavior to identify struggles, automatically generates and ships improvements, tests the results, and learns for the next iteration. This signals a shift from software that serves users to software that continuously optimizes itself.

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