Corteva's Digital Decision Twin Saves $150M
rschmelzer · x · 2026-09-01
This interview features Hoda Helmi from Corteva Agriscience, who built an AI and decision-science practice from a one-person team to one shaping the company's major decisions. She introduces the "digital decision twin"—a living model of enterprise decisions and constraints—and argues for starting with a specific decision rather than a data platform. The episode covers the "franchise model" for scaling small teams within large organizations and the Name, Fame, Same, Aim, Game framework for self-promotion, demonstrating significant business value (over $150M in savings) through decision science.
Related event: Corteva's One-Person Start Built Enterprise AI Practice, Saving Over $150M(6 posts)→
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