Corteva Case Study: Building a Digital Decision Twin That Saved $150M
rschmelzer · x · 2026-09-01
Podcast interview with Hoda Helmi of Corteva Agriscience on building an AI and decision-science practice from a team of one.
Key Takeaways:
- Start with Decisions: She started with one decision, not a data platform or AI lab, to reach measurable value fastest.
- Digital Decision Twin: Introduced as a living model of enterprise decisions, constraints, and possible futures.
- Impact: The practice saved over $150M at Corteva.
- Frameworks: Shared the "Name, Fame, Same, Aim, Game" framework and the "franchise model" for scaling small teams in large orgs.
Related event: Corteva's One-Person Start Built Enterprise AI Practice, Saving Over $150M(6 posts)→
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