Snowflake merges product marketing and enablement under one senior leader
thedealdirector · x · 2026-09-01
After someone mocked a messy Snowflake job posting for its AI Data Cloud product line, sales-org observer thedealdirector explains what's really going on: product marketing and enablement are being combined under one senior leader supporting the P/L — the role runs product marketing while owning enablement's budget and headcount, so enablement is no longer a non-technical orphan sitting in RevOps.
He argues most team separations exist because leaders want to build headcount kingdoms rather than support the business, and predicts more consolidation ahead, including removing most middle layers — here, no enablement managers, just ICs reporting to the head.
Related event: Snowflake Shuffles Roles Amid Databricks Battle(2 posts)→
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