Veteran who spent $200M on ads: Claude Code now builds his Meta campaigns end to end
boringmarketer · x · 2026-09-01
A media buyer who has managed over $200M in Facebook/Instagram ads shares how Claude Code built an end-to-end lead gen campaign:
- Browser control: via a Chrome extension, Claude Code navigated Business Manager, created a fresh pixel, generated a system user token, and linked all assets with zero manual clicks
- Creative: scraped DTC ecom brands for inspiration and produced 12 organic "job photo + text bubble" creatives in 15-20 minutes
- Landing page: calendar booking flow with a quiz funnel to self-qualify high-intent leads, closing via phone/SMS/email instead of direct sale
- Tracking: Claude Code pulled pixel and CAPI info from the browser session, implemented and tested conversion events — work that used to require developers
- Build: system user token stored securely in the environment for programmatic campaign creation (an MCP exists too)
- Targeting: broad targeting only, letting Meta optimize for deep-funnel events rather than clicks
He open-sourced a free skill covering API access, tokens, UI vs API split, and event testing. Current cost: under $2 per lead.
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