xAI runs creator-style UGC ads for Grok Bot instead of polished production
damianplayer · x · 2026-09-01
xAI is running UGC-style ads for Grok Bot: the spot features a creator explaining how Grok scaled her team's outbound sales, and it doesn't look like a traditional ad. The poster notes the irony — a trillion-dollar company that owns the platform and could afford any production on earth chose the creator channel — and asks why more brands don't treat creators as a real distribution channel.
Related event: xAI Runs Creator-Style UGC Ads for Grok Bot(4 posts)→
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