Indie Dev Scales to 22k Users & $1M+ Revenue: Growth Playbook

kylegawley · x · 2026-09-01

Kyle Gawley shares how he scaled his software products to 22,000 users and generated over $1 million in revenue. He released a free 5-day email playbook detailing the practical strategies used, including pre-selling to 7 users before writing code, a DM opener with a 90% response rate, landing high-profile customers like Jason Calacanis, and the magazine article that brought in 100 users overnight.

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