Google injects AI Overviews for brand queries, sparking criticism on intent

gaganghotra_ · x · 2026-09-01

When a user's search intent is clearly to visit a brand domain, Google still shows AI Overviews around position 4/5 in the results.

The author argues this move seems crazy and appears to be done solely to boost the number of queries showing AI experiences (a metric Sundar likes to highlight in earnings calls), rather than improving user experience.

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