Will AI Agents Become the New Target Audience for Advertisers?
NickPassig · x · 2026-08-31
Discusses whether AI agents will make purchases based on advertising, browsing, searching, or intent. Raises key questions:
- Will agents view banner or text ads?
- Will web apps identify robot visitors in analytics and serve different content?
- Will the strategy be "selling" or "informing" in robotic audience ads?
- Do agents find and pay using the same platform APIs (e.g., X402, blockchain, credit cards)?
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