Press releases engineered for AI citations earned 108 mentions in weeks, 78 from one release
gaganghotra_ · x · 2026-08-31
Marketer Corey Haines shared a case study: a client wanted visibility inside AI answers, not just Google. His team built a weekly press-release program designed for AI citation — neutral, factual releases distributed via a newswire, each written around the unbranded questions buyers ask AI assistants. Within weeks the releases earned 108 repeating citations, with one release accounting for 78; scores on category prompts that never named the client rose 21%. He notes AEO's feedback loop is far faster than SEO's. Commenters praised the tactic but questioned whether it will keep working.
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